UI / UX
SuperHunt Case Study
Creating digital products that provide meaningful and relevant experiences to your users. UX should be efficient and fun.
Smart grocery shopping at the lowest price
Introduction
SuperHunt is a smartphone app that saves you money by making automated shopping lists for your regular grocery shopping at the cheapest price. Scan your regular grocery at your favorite supermarkets and next time you go shopping you will have a shopping list for each supermarket with the lowest price.
Project Brief
- App makes automated shopping list for grocery shopping at the lowest price for selected supermarket
- You can scan the products to add to your grocery list
- You can search and add supermarkets on a map
Project Goals
- Build a community of smart grocery shoppers
- Provide a useful app
- App should provide value for the money
- Collect data on grocery shopping preferences and habits
UX Challenges
- The app needs to be convenient for the user to add products.
- It should be easy for the users to find and add supermarkets they usually do their groceries at.
Process
Research
Interviews
Questions
Key findings
Ideation
Brainstorming
Low-fidality wireframes
User flow
Design
Colors
Typography
Visual elements
Prototypes
Testing
Feedback
Things to consider
Final
Design
Iterations
Lessons learned
Research
Qualitative Research
Before getting started with the design it is essential to understand the needs and motivations of the users. To find out who I am designing for I conducted a qualitative research interviewing a set of people from the target group.
Key Findings
While some people prefer to do all their grocery shopping at one supermarket, a large number of people are bargain hunters and visit 2 to 3 supermarkets to do their shopping.
Persona's
Ideation
Combinatorics
Cabinatorics is technique to define the general direction of the product.
What is it?
It is like a shopping list, without having to remember where to buy what, plus you can save money by buying the grocery where they are the cheapest.
How might we?
This questions helps to see the main problem giving some perspective on what needs to be done to solve it.
My questions was:
How might we make it more convenient for price concious people to do their grocery shopping at the cheapest possible price.
Crazy 8
Crazy 8 technique allows to brainstorm ideas quickly. I made a quick and dirty set of scatches to generate ideas for the design.
Userflow
Wireframes
Design
Colors
Typography
Icons
Final Design
Here is the final prototype. Users can select their supermarkets on the map, save the details, scan products to add to their list and generate shopping lists for multiple supermarkets. The apps puts the items on the list for the supermarkets where they are the cheapest.