UI / UX
Desigining Experiences
Creating digital products that provide meaningful and relevant experiences to your users. UX should be efficient and fun.
Any darn fool can make something complex; it takes a genius to make something simple.
Albert Einstein
It's all about the process
User Experience desisgn is about people and about the process. It is about providing the users with a smooth and enjoyable experience. This is what I endevour for in my design. To achieve that I use the industry standard tools like Adobe XD, Illustrator and Figma. Here is the methodology I use for designing experiences:
Define Strategy
A solid UX strategy ensures that your business vision, user needs, and technical capabilities and resources are aligned. It helps prioritize your goals and resources solving the right problems for your target users.
Outline Scope
Defining which functions are within or outside the scope of your User Experience project. The scope is aligned with your UX strategy and resources.
Designing Sitemap
Defining an effective architecture for your website or application, that shows how pages (screen) are prioritized, linked, and labeled. This is to ensure that the users find the right information at the right place.
Defining User Flow
User flow or flow-chart is a diagram or visual representation of the many paths your users can take when using your app or website. This is to evaluate and optimize the user experience and increase your conversion rates.
Wireframing
Laying out content and functionality on your website or application taking into account the user needs and user journeys. Wireframes provide a rough visual understanding of the screens in your digital product.
Prototyping
Implementing your ideas into tangible designs and forms from paper to digital. With prototypes, you can refine and validate your design so that your brand can devlope the right products.
Case Studies
Like they say UX is all about the process. How you approach UX development is essential to the end result. The process starts from ideation and stretches to strategy, research, analysis, user journey, design and validation. Below you will find a few of my UX projects as case studies.
Salute app & responsive website
Salute is a cross-platform tool for social good and is meant to make an impact. The app and the accompanying responsive website is designed to help first-generation immigrants find local causes and activities they identify with to participate as volunteers and help them integrate.
Mate-Com app
Mate-Com is a concept app to help socially isolated people, have meaningful and human-like interactions with AI-powered virtual companions through chat and call. Using the app they can share their feelings and thoughts and feel good about themselves again.
SuperHunt app
"Smart grocery shopping at the lowest price". SuperHunt is a shopping list app providing you with the lowest prices for your frequently purchased grocery. You can add your favorites supermarkets and your grocery items and the app will automatically create the shopping lists saving you money.
Persalicious restaurant website
Authentic Persian restaurant you will not forget. Persalicious is a middle-eastern restaurant in Amsterdam, Netherlands. You can eat at the restaurant or order and pick it up.
Contact Me
Let's have a chat to see how I can help you with your digital product design, whether it is a website, graphic design or other digital products.